La dolce vita 1 Page Business Plan
Overview
La dolce vita has a clear business objective to develop, produce, promote and distribute Ice cram, coffee and deli products. These products have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
La dolce vita has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Opportunity to offer quality products to customers. This is a critical issue for our selected target market of All kind customers.
The Value Proposition
La dolce vita is uniquely positioned to deliver value to All kind customers. "La dolce vita will Provide the best products with the most and unique fresh ingridients." In order to be deliver on this value proposition, we loved good, fresh products and want to make people feel how we feel the difference between conventional ice cream and and our products. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Ice cram, coffee and deli market. We consider our key competitors to be: Holanda, nestle and all stores offering conventional ice cream. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Holanda, nestle, by using top fresh ingredients .
Key Strategies
Over the next 6 months our focus will be to Be creative, be constant . This task will be undertaken in the context of our broader strategy to Expand into a new products, open new locations. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new products, 200 sales per day and Open new location
About this document
Ice cram, coffee and deli Business Plan
This document was created by Albert of La dolce vita using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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