Matt's on Riverfront 1 Page Business Plan
Overview
Matt's on Riverfront has a clear business objective to develop, produce, promote and distribute great food and service. These products and services have been developing over 25 years of experience with a core focus on addressing the need for fresh, interesting food.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Matt's on Riverfront has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the lack of quality restaurants to choose from. This is a critical issue for our selected target market of ambitious diners.
The Value Proposition
Matt's on Riverfront is uniquely positioned to deliver value to ambitious diners. "Matt's on Riverfront will Offer a menu that is unique to the area." In order to deliver on this value proposition, we will grasp the local, seasonal products available. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Great food and service market. We consider our key competitors to be: Olive's and Number 4. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Olive's and Number 4 by using ever changing seasonal Streamlined fresh menus .
Key Strategies
Over the next 6 months our focus will be to create great cuisine in a welcoming environment . This task will be undertaken in the context of our broader strategy to continue to expand our ever changing seasonal menu to challenge our customers . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create an online "fan club " Create a database of fan favorite dishes and establishing a reputable wine cellar.
About this document
Great food and service Business Plan
This document was created by Matthew of Matt's on Riverfront using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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