Refined Element 1 Page Business Plan
Overview
Refined Element has a clear business objective to distribute Automotive Detail Service services. These services have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Refined Element has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Fast and convenient service. This is a critical issue for our selected target market of Common vehicle owner.
The Value Proposition
Refined Element is uniquely positioned to deliver value to Common vehicle owner. "Refined Element will Provide vehicle detailing for busy professionals." In order to be deliver on this value proposition, we At location service at fair prices and customer oriented business planning. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Automotive Detail Service market. We consider our key competitors to be: DIY car wash centers, auto dealer detailing services . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with DIY car wash centers, auto dealer detailing services by High quality products and mobile services.
Key Strategies
Over the next 6 months our focus will be to Advertise online and in person. This task will be undertaken in the context of our broader strategy to Increase business associates. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch website Gain customers Expand employment
About this document
Automotive Detail Service Business Plan
This document was created by Brandon of Refined Element using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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