Mitch clothing 1 Page Business Plan
Overview
Mitch clothing has a clear business objective to distribute Clothes products. These products have been developed over 1 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Mitch clothing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Getting quality clothes for cheap. This is a critical issue for our selected target market of Men.
The Value Proposition
Mitch clothing is uniquely positioned to deliver value to Men. "Mitch clothing will Provide the best quality clothing for men of all ages." In order to be deliver on this value proposition, we Our unique lead is our clothes. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Clothes market. We consider our key competitors to be: Caribbean colors, Yorks. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Caribbean colors, Yorks by Provide quality clothes for a good price .
Key Strategies
Over the next 6 months our focus will be to Appoint sales manager. This task will be undertaken in the context of our broader strategy to Expand in a new product. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Have sales Obtain New customers Provide quality clothing
About this document
Clothes Business Plan
This document was created by Ryan of Mitch clothing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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