Morgan Food Ltd 1 Page Business Plan
Overview
Morgan Food Ltd has a clear business objective to produce Food retail services. These services have been developed over 15 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Morgan Food Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Fast casual pizza market. This is a critical issue for our selected target market of 16 to 35 age range.
The Value Proposition
Morgan Food Ltd is uniquely positioned to deliver value to 16 to 35 age range. "Morgan Food Ltd will Aim to deliver freshly baked neopolitan style pizzas in under 2 minutes at a price point of £5-6." In order to be deliver on this value proposition, we First to market/experience. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Food retail market. We consider our key competitors to be: Nandos/Pizza Hut/pizza express/handmade burger co. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Nandos/Pizza Hut/pizza express/handmade burger co by Better price point.
Key Strategies
Over the next 6 months our focus will be to Appoint a senior ops manager. This task will be undertaken in the context of our broader strategy to Expand stone baked pizza co. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open first unit Acquire funding Expand nationwide
About this document
Food retail Business Plan
This document was created by John of Morgan Food Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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