Nordic Walk-Mates 1 Page Business Plan
Overview
Nordic Walk-Mates has a clear business objective to promote Fitness walking for all exercise sessions, individually tailored to the needs of the client base. These products have been developed over many years by Nordic Walking UK, with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Nordic Walk-Mates has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Getting fit and losing weight in a friendly group setting. This is a critical issue for our selected target market of People who hate gyms.
The Value Proposition
Nordic Walk-Mates is uniquely positioned to deliver value to People who hate gyms. "Nordic Walk-Mates will You can be fitter and slimmer in six weeks and stay that way." In order to be deliver on this value proposition, we Nordic walking is accessible and needs little in the way of expensive equipment. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fitness walking for all market. We consider our key competitors to be: British nordic walking. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with British nordic walking by Simpler way of teaching the correct technique.
Key Strategies
Over the next 6 months our focus will be to Promote nordic walking through as many channels as possible. This task will be undertaken in the context of our broader strategy to Open walking centres at 4 locations across monmouthshire and accept exercise referrals. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch first centre Offer exercise referral scheme for GPs Expand to four centres
About this document
Fitness walking for all Business Plan
This document was created by Gerard of Nordic Walk-Mates using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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