Personal Training Studio 1 Page Business Plan

Fitness Business Plan

Personal Training Studio 1 Page Business Plan

Overview

King of Fitness Personal Training Studio has a clear business objective to promote Health, Fitness & Wellbeing.

The Business Objectives

We consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

The King of Fitness Personal Training Studio has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Improving people's health and wellbeing. This is a critical issue for our selected target market of Determined individuals.

The Value Proposition

Personal Training Studio is uniquely positioned to deliver value to Determined individuals. "Personal Training Studio will Improve people's health and wellbeing." In order to be deliver on this value proposition, we Skilled experience personal trainer. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Fitness market. We consider our key competitors to be: Paragon

Nuffield

Challenge Active

MW Fitness . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Paragon

Nuffield

Challenge Active

MW Fitness by Reputation & Price.

Key Strategies

Over the next 6 months our focus will be to Advertise

Set-up a Referral Campaign

Obtain business premises

Rent studio space to Personal Trainers. This task will be undertaken in the context of our broader strategy to Grow business to deliver classes. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Grow Client Base, generate revenue through classes and the generation of rent from other Personal Trainers

About this document
Fitness Business Plan
This document was created by Chris of Personal Training Studio using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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