Physiotherapy clinic 1 Page Business Plan
Overview
Physiotherapy clinic has a clear business objective to develop, produce, promote and distribute Treatment programs to restore function services. These services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Physiotherapy clinic has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Returning to normal function. This is a critical issue for our selected target market of Insurance claims & walk-ins.
The Value Proposition
Physiotherapy clinic is uniquely positioned to deliver value to Insurance claims & walk-ins. "Physiotherapy clinic will Provide a service of treatment immediately to those with musculoskeletal issues." In order to be deliver on this value proposition, we Our hours of operation will be longer than our competitors. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Treatment programs to restore function market. We consider our key competitors to be: D'arcy Bain, ness Physio, Assiniboine Physio, elite Physio.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with D'arcy Bain, ness Physio, Assiniboine Physio, elite Physio. by Longer business hours.
Key Strategies
Over the next 6 months our focus will be to Contact medical doctors, post billboards & local hospital physiotherapy departments. This task will be undertaken in the context of our broader strategy to Be a guest on a local morning tv show & give assessments at charity events. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Doors being open 2 years Having increased staff to 3 Physiotherapists Having treated 100 patients
About this document
Treatment programs to restore function Business Plan
This document was created by Clint of Physiotherapy clinic using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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