Prosport shocks 1 Page Business Plan
Overview
Prosport shocks has a clear business objective to develop, produce, promote and distribute High performance automotive shocks products and services. These products and services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Prosport shocks has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Reliably and supply. This is a critical issue for our selected target market of Performance car tuning.
The Value Proposition
Prosport shocks is uniquely positioned to deliver value to Performance car tuning. "Prosport shocks will Produce excellent quality shocks at a great affordable price." In order to be deliver on this value proposition, we Over 60 years of expert knowledge and high end machining capabilities. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the High performance automotive shocks market. We consider our key competitors to be: Nitron, ohlins, kw, bilstein, bc racing.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Nitron, ohlins, kw, bilstein, bc racing. by expertly developed shocks which have excellent quality and perfoance at a great price.
Key Strategies
Over the next 6 months our focus will be to Produce a complete range of shocks for existing customers at an excellent price point. This task will be undertaken in the context of our broader strategy to Market the shocks to my existing dealer network to increase profit in theirs and my companies. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Develop a full range Service existing customers quickly Make a profit
About this document
High performance automotive shocks Business Plan
This document was created by Curtis of Prosport shocks using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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