Soft Touch Carpet Care 1 Page Business Plan
Overview
Soft Touch Carpet Care has a clear business objective to produce Complete Carpet Restoration services. These services have been developed over 11 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Soft Touch Carpet Care has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To step away from the everyday sales tactics. Let customers know they matter. This is a critical issue for our selected target market of Commercial and Residential Locations.
The Value Proposition
Soft Touch Carpet Care is uniquely positioned to deliver value to Commercial and Residential Locations. "Soft Touch Carpet Care will Provide a quality service at a reasonable price to fit the everyday consumers needs. All around customer satisfaction." In order to be deliver on this value proposition, we We pride ourselves on word of mouth advertising and thoroughly train all our technicians to maintain the highest level of qualty and care. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Complete Carpet Restoration market. We consider our key competitors to be: Stanley Steamer, A1 carpet care, Wedu Rugs. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Stanley Steamer, A1 carpet care, Wedu Rugs by Pricing and availability with no minimum purchases.
Key Strategies
Over the next 6 months our focus will be to Stabalize entry into the marketplace and develope a long term customer base.. This task will be undertaken in the context of our broader strategy to Continue to exceed customer expectations and deliver quality services and products to our clients. Re-invest percentage of profits to expand.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Hire the best technicians Offer the Best service Use only top of the line products
About this document
Complete Carpet Restoration Business Plan
This document was created by Brett of Soft Touch Carpet Care using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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