The Ugly Sweater Thrift Shop 1 Page Business Plan
Overview
The Ugly Sweater Thrift Shop has a clear business objective to develop, produce, promote and distribute quality products and services that bring forth memories, blessings, and joy. These products and services have been developed over 8 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Ugly Sweater Thrift Shop has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as businesses not willing to meet the immediate needs of customers.. This is a critical issue for our selected target market of families youth community.
The Value Proposition
The Ugly Sweater Thrift Shop is uniquely positioned to deliver value to families youth community. "The Ugly Sweater Thrift Shop will bring you what you deserve, the best. Never lowering standards or quality but constantly lowering the price.." In order to deliver on this value proposition, our customers must believe that our passion is not business but people. Success benefits everyone. We will raise the standards for what we and our children deserve. Creating a chain reaction of new dreamers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the second hand and thrift market. We consider our key competitors to not affect this business plan or idea unless they can bring the same quality and same price to the community. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively and provide you with a service that no one is willing to give you .
Key Strategies
Over the next 6 months our focus will be to By listening to the community on its needs and wants, trying to meet those needs by paying better attention to there specific desires.. This task will be undertaken in the context of our broader strategy to Open a second store in a community near by.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open first store in Santa Paula, Open a second store with more fine art, vintage pieces, hand made pieces. And start the first community outreach program.
About this document
Memories quality blessings joy Business Plan
This document was created by Albert of The Ugly Sweater Thrift Shop using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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