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Fives Fitness Athletic Bootcamp 1 Page Business Plan

Overview

Fives Fitness Athletic Bootcamp has a clear business objective to promote Athletic style bootcamp services. These services have been developed over the last few months with a core focus on addressing customer needs in health and wellness through revolutionizing group fitness training.

The Business Objectives

*New customer acquisition
*broaden target market
*Form strategic partnerships
*promote health and wellness
*increase profitability

The Customer

Fives Fitness Athletic Bootcamp has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer opportunities as,new sports specific training routine,group motivation,goal driven programs,convenience of location and parking.. This is a critical issue for our selected target market of General public/fitness enthusiasts.

The Value Proposition

Fives Fitness Athletic Bootcamp is uniquely positioned to deliver value to the General public and fitness enthusiasts. "Fives Fitness Athletic Bootcamp will Provide a new concept to bootcamps through ATHLETIC style boot camps, Taylor made for general public.." In order to deliver on this value proposition, we Are NOT your average bootcamp,our sports specific Taylor made programs are for fitness enthusiast to challenge themselves from a professional athlete's prospective. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Athletic fitness bootcamp market. We consider our key competitors to be: General outdoor bootcamps

Crossfitness

Adventure bootcamp . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with General outdoor bootcamps

Crossfittness

Adventure bootcamp by Our programs are designed specifically for every group as to their preference of sport or training..

Key Strategies

Over the next 6 months our focus will be to Provide sports specific/ athletic bootcamps for general public.

Qualified sports conditioning coaches as traininers.. This task will be undertaken in the context of our broader strategy to Provide pre-season programs for sporting clubs in the surrounding area( soccer,rugby,cricket,netball,hockey etc)

Provide training/coaching programs for new coaches/trainers.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch a new product.
Obtain 10 groups over our first 3 month period Grow our product through social media networks and word of mouth

About this document
This document was created by Shaun Campbell of Fives Fitness Athletic Bootcamp using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.