The 5 Minute Business Plan: Published due to non-payment

Glass Matters LLC 1 Page Business Plan

Overview

Glass Matters LLC has a clear business objective to promote Glass Recycling services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable developmental milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that our revenue grow in isolation.

The Customer

Glass Matters LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer opportunity as the ability to save money on trash collection while keeping valuable glass out of landfills. This is a critical issue for our selected target market of bar and restaurant owners.

The Value Proposition

Glass Matters LLC is uniquely positioned to deliver glass collection services to bar and restaurant owners. Glass Matters LLC will provide glass collection and recycling that will save our customers on trash collection expenses. In order to deliver on this value proposition, we will utilize our hands on approach to glass collection and recycling to ensure that glass does not end up in landfills. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Glass Recycling market. We consider our key competitor to be: Waste Management. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Waste Management by focusing on glass, an infinitely recyclable commodity.

Key Strategies

Over the next 6 months our focus will be glass collection to various bars and restaurants in the Richmond area.. This task will be undertaken in the context of our broader strategy to open a glass recycling facility in Richmond, Va. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable developmental milestones. The milestones that will be achieved over the next 2 years are: Reach 500 customers in Richmond, Va Open a recycling center in Richmond, Va Expand Glass Matters into other cities

About this document
This document was created by Trevon of Glass Matters LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Kind Regards

Marcus Tarrant

Managing Director