Robinson Seda, Jr. P.A. 1 Page Business Plan
Overview
Robinson Seda, Jr. P.A. has a clear business objective to promote real estate brokerage services to professionals and their families. These services have been developed over 25 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers and maintain long term relationships. Customer acquisition and retention is considered to be the critical activity and we are seeking to grow the business through consistent customer service. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. But our long term objective is to build a clear customer acquisition and retention process.
The Customer
Robinson Seda, Jr. P.A. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a lack of a profession sales approach to all real estate transactions. This is a critical issue for our selected target market of professionals in need of professional services.
The Value Proposition
Robinson Seda, Jr. P.A. is uniquely positioned to deliver value to its target market. Robinson Seda, Jr. P.A. will provide a high quality professional approach to real estate. In order to deliver on this proposition, we will implement a sales business approach combining prospecting, customer retention and continued expansion of services to promote and successfully achieve client goals. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Real Estate Brokerage market. We consider our key competitors to be: Coldwell Banker
Fortune International
EWM
Century 21
Sol Sotheby's . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Coldwell Banker
Fortune International
EWM
Century 21
Sol Sotheby's by providing a full service approach honed over 25 years of active participation in Residential and Commercial property sale and purchase which allows Robinson Seda Jr. P.A. a distinct advantage over agents who lack the experience or expertise to clients.
Key Strategies
Over the next 6 months our focus will be to Prospect Daily
Promote Services
Provide Market Insight
Review, Rework & Update Plan, daily, weekly and monthly
. This task will be undertaken in the context of our broader strategy to be the go to professional for all of our client's real estate needs and to expand those services to new investors, developers and international clients.
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Establish and Maintain a Circle of Influence Database, Prospecting Daily and establishing tracking lists for deals, listings and customer expansion.
About this document
Real Estate Brokerage Business Plan
This document was created by Robinson of Robinson Seda, Jr. P.A. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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