RP Creative Services 1 Page Business Plan
Overview
RP Creative Services has a clear business objective to produce Websites and video production products and services. These products and services have been developed over 10 years with a core focus on addressing cost effective communications and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
RP Creative Services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as providing affordable marketing and help promote their businesses.. This is a critical issue for our selected target market of Small to Mid-sized business.
The Value Proposition
RP Creative Services is uniquely positioned to deliver value to Small to Mid-sized business. "RP Creative Services will provide quality websites and video productions that clearly communicate your message.." In order to be deliver on this value proposition, my experience really differentiates my services, as I can clearly grasp your needs and provide quality services at an affordable cost. This capability has taken considerable time and resources to develop and forms the cornerstone of my competitive advantage.
Competitors
We have a number of competitors within the website development and video production market. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with companies that offer similar services by maximizing our decades of experience and as a result of our low overhead.
Key Strategies
Over the next 6 months our focus will be to create increased sales, develop new products, for ex. Website Security. This task will be undertaken in the context of our broader strategy to create more sales, by reaching out to our existing client base. We will also introduce new products like web security and increase web video productions. We also will persue more video production. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Increase sales, launch a comprehensive and realistic marketing plan and increase our revenue by at least $2000/month
About this document
Websites and video production Business Plan
This document was created by Rob of RP Creative Services using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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