Sault Area Wrestling 1 Page Business Plan
Overview
Sault Area Wrestling has a clear business objective to promote Merchandice products and services. These products and services have been developed over 6 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Sault Area Wrestling has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Low cost entertainment. This is a critical issue for our selected target market of Children ages 5-15.
The Value Proposition
Sault Area Wrestling is uniquely positioned to deliver value to Children ages 5-15. "Sault Area Wrestlings Family friendly entertainment at an affordable price.." In order to be deliver on this value proposition, Being born and raised in this city with a strong fan base and 7 years experience in the market.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Merchandice market. We consider our key competitors to be: Outside wrestling promotions, and indirect competition from other events falling on our dates. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Outside wrestling promotions, and indirect competition from other events falling on our dates by We are the only promotion in the city and already have a strong fallowing. We also have networking and advertising connections established here..
Key Strategies
Over the next 6 months our focus will be to Down size and bootstrap so we can make a profit. This task will be undertaken in the context of our broader strategy to If demand grows find a bigger venue. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell all 200 tickets for every event this year Increase merchandise sales Having to move to a bigger venue do to demand
About this document
Merchandice Business Plan
This document was created by Rob of Sault Area Wrestling using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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