Value Caravan Centre 1 Page Business Plan
Overview
Value Caravan Centre has a clear business objective to distribute Caravans and Spares products. These products have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Value Caravan Centre has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Cheap domestic holidays. This is a critical issue for our selected target market of The caravan community.
The Value Proposition
Value Caravan Centre is uniquely positioned to deliver value to The caravan community. "Value Caravan Centre will Offering trade price caravans and salvage spares incredibly cheap." In order to be deliver on this value proposition, we We are the only business selling salvage parts in northumberland. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Caravans and Spares market. We consider our key competitors to be: Spennymoor based S.B. Caravans. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Spennymoor based S.B. Caravans by Lower costs, and Northumberland/tyne and wear based customers are closer to us.
Key Strategies
Over the next 6 months our focus will be to Set targets for sales . This task will be undertaken in the context of our broader strategy to Expand into trailer tents and motor homes. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Expand into trailers/motor homes Open an accessories shop Hire valeting staff
About this document
Caravans and Spares Business Plan
This document was created by Jordan of Value Caravan Centre using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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