The Fracture Group 1 Page Business Plan
Overview
The Fracture Group has a clear business objective to develop, produce, promote and distribute Events, arts, fitness, activities products and services. These products and services have been developed over 5 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
The Fracture Group has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to find better more creative ways of filling down-time.. This is a critical issue for our selected target market of People from local communities who want to be more active & participate in events and activities.
The Value Proposition
The Fracture Group is uniquely positioned to deliver value to People from local communities who want to be more active & participate in events and activities. "The Fracture Group will We provide everything from fitness classes to events & entertainment... As well as dance, performance and fitness products and we even have a bar and cafe!." In order to be deliver on this value proposition, we We.go the extra mile to ensure that our customers are happy, while also maintaining a good family-friendly atmosphere. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Events, arts, fitness, activities market. We consider our key competitors to be: -Cleveland Theatre School
-Forum
-Local Pubs
-A1 Unique
-Online fitness stores. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with -Cleveland Theatre School
-Forum
-Local Pubs
-A1 Unique
-Online fitness stores by We provide everything you need in one place. A venue space with everything... As well as service with a smile..
Key Strategies
Over the next 6 months our focus will be to Appoint a management structure along with ensuring that we continue to provide excellent service.
Divide the company into specific areas to promote their own products.. This task will be undertaken in the context of our broader strategy to Create a sustainable way of generating ongoing income I.e. Fitness products, bar & cafe, shows etc . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gain 100 new customers, Launch new bar & Launch fitness & dance shop
About this document
Events, arts, fitness, activities Business Plan
This document was created by Matthew of The Fracture Group using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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