The Royal Room Interiors and Furnishings 1 Page Business Plan
Overview
The Royal Room Interiors and Finishes has a clear business objective to develop, produce, promote and distribute Up cycling antique furniture products and services. These products and services have been developed over the past several months with a core focus on addressing key customer problems and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be a critical activity and we are seeking to grow the number of customers not familiar with our finishes. Our long term objective is to build a clear customer acquisition process.
The Customer
The Royal Room Interiors and Finishes has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is the need to get rid of old furniture and stale decor only to buy unreliable assembly line furniture. This is a critical issue for our selected target market of antique furniture an decor lovers.
The Value Proposition
The Royal Room Interiors and Finishes is uniquely positioned to deliver value to antique furniture and decor lovers of all ages. "The Royal Room Interiors and Finishes" will provide an alternative to buying new furniture by giving new life to furniture that they already know and love or giving them the option to buy long lasting antique furniture with a modern twist." In order to deliver on this value proposition, we will introduce our innovative paint products and painting techniques.This capability forms the cornerstone of our competitive advantage.
Competitors
We consider our key competitors to be: Old Estate and Chic Chateau, both of Thibodaux. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Old Estate and Chic Chateau because these businesses do not provide the paint and techniques that customers have begun to look for. In addition, we will be the first in Houma to provide this product and our up cycled finishes.
Key Strategies
Over the next 6 months our focus will be to introducing customers to a fresh new modern perspective with classic antique furniture. This task will be undertaken in the context of our broader strategy to teach customers how to undertake their own projects with our innovative techniques and products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Introducing our technique and vision, Provide classes for beginners, and Online sales.
About this document
Up cycling antique furniture Business Plan
This document was created by Stacie of The Royal Room Interiors and Furnishings using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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