River City Auto Care 1 Page Business Plan
Overview
River City Auto Care has a clear business objective to distribute automotive detailing services. These services have been developed over 11 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
River City Auto Care has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to maintain the appearance and value of pre-owned vehicles. This is a critical issue for our selected target market of long-term auto owners.
The Value Proposition
River City Auto Care is uniquely positioned to deliver value to long-term auto owners. "River City Auto Care will provides affordable detailing solutions tailored to any budget." In order to deliver on this value proposition, we have developed cost-effective processes and a culture that hinges on client satisfaction. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the automotive detailing market. We consider our key competitors to be: Harris Detailing, Modern Detailing and Custom Detailing. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Harris Detailing, Modern Detailing and Custom Detailing through our unique processes and client oriented approach to service.
Key Strategies
Over the next 6 months our focus will be to implement a marketing campaign with greater reach. This task will be undertaken in the context of our broader strategy to add services to our portfolio in order to provide more appearance and reconditioning solutions. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 clients Launch new service tiers Obtain business customers
About this document
automotive detailing services Business Plan
This document was created by Derek of River City Auto Care using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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