The Tattooed Pig 1 Page Business Plan
Overview
The Tattooed Pig has a clear business objective to produce BBQ catering services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
The Tattooed Pig has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as creating a large customer base. This is a critical issue for our selected target market of Weddings and events.
The Value Proposition
The Tattooed Pig is uniquely positioned to deliver value to Weddings, events, as well as workplace functions. "The Tattooed Pig will Provide top of the line meals, flexible menu options as well as costs." In order to be deliver on this value proposition, we After compiling a list of customers, I will send out mass texts/emails to let the customer know about special deals/offers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Bbq catering market. We consider our key competitors to be: The Cowboy Way, BBQ Thom, and Babes Restaurant. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The Cowboy Way, BBQ Thom, Babes Restaurant by Mobile, competitive pricing, superior customer service, award winning bbq.
Key Strategies
Over the next 6 months our focus will be to Create flyers to place at local businesses, utilize the phone app, post ads online, and compile a list of potential customers. This task will be undertaken in the context of our broader strategy to Open a restaurant . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers, Open a restaurant, and provide online ordering.
About this document
Bbq catering Business Plan
This document was created by Matt of The Tattooed Pig using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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