Time for You (Motherwell) 1 Page Business Plan
Overview
Time for You (Motherwell) has a clear business objective to produce domestic cleaner services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth requires dedicated promotion of the service long term and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Time for You (Motherwell) has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lack of time or ability to maintain a efficient and clean house.. This is a critical issue for our selected target market of professionals and retired people..
The Value Proposition
Time for You (Motherwell) is uniquely positioned to deliver value to Professionals
and retired people.. "Time for You (Motherwell) will provide a regular and reliable cleaner to your home who has been police checked and interviewed for suitability, as well as deal with any issues and problems that occur which can be time consuming for the consumer/client.." In order to deliver on this value proposition, the business system is proven and I can deliver a flexible, reliable and cost efficient service due to the thorough sourcing of excellent cleaners.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Domestic cleaners market. We consider our key competitors to be: Molly Maid, Angela's Cleaning Services, and smaller independent businesses.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Molly Maid, Angela's Cleaning Services, smaller independent businesses by direct and persistent leafleting to householders to develop and continually increase brand recognition and by the fact the contact information is at hand to the householder immediately, due to the direct leafleting strategy.
Key Strategies
Over the next 6 months our focus will be to distribute leaflets, advertise and promote the business personally.. This task will be undertaken in the context of our broader strategy to increase the number of customers again by 100%. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Distribute 1000 leaflets per week. Gain 50 customers within the first 2 months. Maintain and improve client numbers, and doubling client numbers every six months.
About this document
Domestic cleaners Business Plan
This document was created by Isabel of Time for You (Motherwell) using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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