Turner tours 1 Page Business Plan
Overview
Turner tours has a clear business objective to develop, produce, promote and distribute Coach hire services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Turner tours has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Offer cheap bus service. This is a critical issue for our selected target market of Old age pensioners.
The Value Proposition
Turner tours is uniquely positioned to deliver value to Old age pensioners. "Turner tours will Cheap and affordable luxury service regular countryside service on a daily and hourly routs." In order to be deliver on this value proposition, we Unlike main stream bus company's I am a privately owned bus company that can afforded to offer a cheap regular service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Coach hire market. We consider our key competitors to be: O.a.p. bus service. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with O.a.p. bus service by Affordable regular service.
Key Strategies
Over the next 6 months our focus will be to I am supplying a cheap alternative bus service compared to other companies I will continue to grow buy offering more services at affordable prices. This task will be undertaken in the context of our broader strategy to I run a single bus at the moment but in the next 6months I hope to have another 6 buses. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain more buses Expand bus service Expand bus routs
About this document
Coach hire Business Plan
This document was created by Ruaidhri of Turner tours using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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