Viva Las Vegas Makeup Artistry 1 Page Business Plan
Overview
Viva Las Vegas Makeup Artistry has a clear business objective to promote Minimalist Makeup & Artistry Driven Makeup Application services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Viva Las Vegas Makeup Artistry has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as teaching according to your everyday routine, makeup maintenance and continuous or frequent visits. This is a critical issue for our selected target market of financially independent women.
The Value Proposition
Viva Las Vegas Makeup Artistry is uniquely positioned to deliver value to financially independent women. "Viva Las Vegas Makeup Artistry will provide a service that polishes the image of your personal brand and image.." In order to be able to deliver on this value proposition, we believe in the investigation of client needs and enthusiasm to teach to empower the client with their current image. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Minimalist Makeup & Artistry Driven Makeup Application market. We consider our key competitors to be: 702 makeup and hair teams/crews, MAC cosmetics, & Makeup Forever. I have trained with the best of MAC and want to be your personal go-to artist to dodge the stress of busy stores, long waits, and quick applications leaving the customer overwhelmed.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with 702 makeup and hair teams/crews, MAC cosmetics, & Makeup Forever. I have trained with the best of MAC and have a knack for creating a look at a customized price that is appropriate for your time spent and the occasion. There is not 1 or 2 set prices for your look it is customized and realistic for YOU personally.
Key Strategies
Over the next 6 months our focus will be to develop personal brand image, take on meetings with business minds, network when out in the city. This task will be undertaken in the context of our broader strategy to expand into a new product and a stable work zone or business location. Get wholesales license and tax ID. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers, have each and every license needed, To maintain booth rent.
About this document
Minimalist Makeup, & Artistry Driven Makeup Application Business Plan
This document was created by Sidra of Viva Las Vegas Makeup Artistry using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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