Writers' Block 1 Page Business Plan
Overview
Writers' Block has a clear business objective to distribute books. These products and service have been developed over a 1 month period with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
A key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Writers' Block has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to have a quiet relaxed place to work or read. This is a critical issue for our selected target market of writers.
The Value Proposition
Writers' Block is uniquely positioned to deliver value to readers and writers. Writers' Block will provide a quiet relaxed place for customers to retreat to. In order to deliver on this value proposition, we are sure to keep the place clean and quiet as a retreat from the busy everyday lives. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the book sales market. We consider our key competitors to be: Fantastic Books. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Fantastic Books by bringing in writers to hold seminars and book signings.
Key Strategies
Over the next 6 months our focus will be to expand our premises. This task will be undertaken in the context of our broader strategy to expand the business. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: expand premises, hold a reasonable about of book signings and appeal to the younger generation.
About this document
Books Business Plan
This document was created by Kay-Leigh of Writers' Block using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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