Better Health 1 Page Business Plan
Overview
Better Health has a clear business objective to promote Healthy Lifestyle products and services. These products and services have been developed over 30 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Better Health has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as health problems,weight management, and targeted Nutrition. This is a critical issue for our selected target market of Active individuals, athletes, obese.
The Value Proposition
Better Health is uniquely positioned to deliver value to Active individuals, athletes, obese. "Better Health will service the community providing nutritional products,challenges, and coaching.." In order to be deliver on this value proposition, we I have 10years experience in servicing the public in the health field. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Healthy Lifestyle market. We consider our key competitors to be: GNC. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with GNC by Busines Opportunity.
Key Strategies
Over the next 6 months our focus will be to Presentations To Preregistered Leads.. This task will be undertaken in the context of our broader strategy to Teach Others the Business Opportunity. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Volume start fit camp start weight loss challenge
About this document
Healthy Lifestyle Business Plan
This document was created by Loretta of Better Health using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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