Café de Penélope 1 Page Business Plan
Overview
Café de Penélope has a clear business objective to develop, produce and promote Food & beverage products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Café de Penélope has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Service. This is a critical issue for our selected target market of Mature Elegant-casual Food & beverage and café lover.
The Value Proposition
Café de Penélope is uniquely positioned to deliver value to Elegant-casual Food & beverage lover. "Café de Penélope will be a Calm accessible cafe in Badaro with a variety of bites, sandwiches, salads and beverages along a five stars service." In order to be deliver on this value proposition, we the founders has the essence of more than 10 years customer service in elite beirut cafes/bars. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Food & beverage market. We consider our key competitors to be: Local elegant Café, restaurant and Bar. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Local elegant Café, restaurant and Bar by Special atmosphere, special service, special menu .
Key Strategies
Over the next 6 months our focus will be to Marketing. This task will be undertaken in the context of our broader strategy to New outlet. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 200 customers daily Launch new branch Become a known destination
About this document
Food & beverage Business Plan
This document was created by Adonis of Café de Penélope using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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