Red Nova Media 1 Page Business Plan
Overview
Red Nova Media has a clear business objective to develop, produce, promote and distribute Visual Communication & Branding services. These services have been developed over 3 Years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be a critical activity and we are seeking to grow our number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Red Nova Media has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as helping small enterprises get necessary exposure. This is a critical issue for our selected target market of Small to Medium Enterprises.
The Value Proposition
Red Nova Media is uniquely positioned to deliver value to Small to medium enterprises. "Red Nova Media will Create an online video or website to visually communicate your company's product or service in a memorable way." In order to be deliver on this value proposition, we will apply our 15 years of Hollywood blockbuster experience. We understand how to entertain and communicate at he same time. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Visual Communication & Branding market. We consider our key competitors to be: Anyone with a camera. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Anyone with a camera by years of helping Hollywood directors communicate their ideas visually .
Key Strategies
Over the next 6 months our focus will be to approach small to medium enterprises and offer them branding and visual communication services. This task will be undertaken in the context of our broader strategy to hold training seminars teaching business owners how to brand and communicate visually. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Establish a presence in Leipzig Help 20 local businesses reach their target market Setup a business training academy
About this document
Visual Communication & Branding Business Plan
This document was created by DJ of Red Nova Media using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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