El Colón Restaurant 1 Page Business Plan
Overview
El Colón Restaurant has a clear business objective to create, produce, promote and distribute Authentic El Salvadorian food. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
El Colón Restaurant has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem not having affordable and cultural food in downtown manhattan. This is a critical issue for our selected target market of People who eat out almost everyday like the common New Yorker.
The Value Proposition
El Colón Restaurant is uniquely positioned to deliver value to People who eat out. "El Colón Restaurant will have delicious food at the right price." In order to be deliver on this value proposition, we be first one doing things right.This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Authentic El Salvadorian food market. We consider our key competitors to be: Local Mexican food, Chipotle, Taco Bell, Dos Torros. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Local Mexican food, Chipotle, Taco Bell by Authentic affordable healthy delicious food .
Key Strategies
Over the next 6 months our focus will be to Look for investors. This task will be undertaken in the context of our broader strategy to Looks for a location. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Find a location Construction and build-up to Train staff.
About this document
Authentic El Salvadorian food Business Plan
This document was created by Randy of El Colón Restaurant using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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