MLMS Video Lab 1 Page Business Plan
Overview
MLMS Video Lab has a clear business objective to produce professional Video and photography services. These services have been developed over the last 12 months with a core focus on SERVICE while addressing the key customer problems and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objectives are to acquire new customers while providing excellent customer service. Customer acquisition is considered to be the critical activity and we are seeking to grow our number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process while maintaining the highest level of integrity and customer service.
The Customer
MLMS Video Lab has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problems as "not having enough time to do the job right and not doing what they know they should be doing." This is a critical issue for our selected target market of Real estate agents.
The Value Proposition
MLMS Video Lab is uniquely positioned to deliver value to Real estate agents. "MLMS Video Lab will Help increase their business with professional video and pictures." In order to be deliver on this value proposition, we will take care of all their video and picture needs as well as delivering it to the internet portals we feel are important to grow their business. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Video and Photography market. We consider our key competitors to be: Video Factory and OBEO. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Video Factory and OBEO by offering excellent customer service, a competitive price structure as well as 'true video' and professional pictures. We will strive to be our customers only source for all their media needs.
Key Strategies
Over the next 6 months our focus will be to present my services to prospective customers. This task will be undertaken in the context of our broader strategy to be in 50 real estate offices by close of 2014.These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 200 real estate agents as customers Produce 1000 green screen introductions Gross revenue of $200,000.
About this document
Pictures and video Business Plan
This document was created by Ken of MLMS Video Lab using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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