Comfort Cafe 1 Page Business Plan
Overview
Comfort Cafe has a clear business objective to develop, produce, promote and distribute Quick, delicious food products from a food truck . These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Comfort Cafe has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as breakfast, lunch, after hours hunger. This is a critical issue for our selected target market of busy professionals, after hours club and bar goers.
The Value Proposition
Comfort Cafe is uniquely positioned to deliver value to busy professionals, after hours club and near goers. "Comfort Cafe will Provide warm comfort food that's easy to eat, reasonably priced, in a convenient location.." In order to be deliver on this value proposition, we offer a delicious alternative to the food currently available with a value based price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the food truck market. We consider our key competitors to be: Grilled cheese grill, India market, among others. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with other food trucks by offering a product that is quick, easy to carry, and inclusive of a full meal for a low price.
Key Strategies
Over the next 6 months our focus will be to evaluate purchasing trends, market product, determine high profitability hours. This task will be undertaken in the context of our broader strategy to invest in a company owned food truck instead. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: to open the food cart, sell 100 items in one day consistently, the ability to invest in a company owned cart.
About this document
Quick, delicious food Business Plan
This document was created by Shawna of Comfort Cafe using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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