Family fashion 1 Page Business Plan
Overview
Family fashion has a clear business objective to distribute Basic apparel necessity products. These products have been being stocked over the past 13 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to develop the ultimate one stop shop catering to the needs of the Jewish Orthodox community of Los Angeles. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a Department like store.
The Customer
Family fashion has been created with a clear focus on the needs of our customers. , we have validated the key customer problem as the need for Easier accessibility to the merchandise they need/want. This is a critical issue for our selected target market of Religious Jews.
The Value Proposition
Family fashion is uniquely positioned to deliver an easy shopping experience to the Religious Jews. "Family fashion will Deliver more affordable clothing and a easier shopping experience." In order to be able to deliver on this value proposition, The location of our store, together with willing to take in less profits. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Basic apparel necessities market. We consider our key competitors to be: Miss Irene, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Miss Irene, by the advantage of our Location, and Smaller over head.
Key Strategies
Over the next 6 months our focus will be to Advertise more distribute post cards, flyers.... This task will be undertaken in the context of our broader strategy to Bring in more products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To make sure every parent in the local eligious schools are aware of our store. Carrying a full selection in every department Create a savings account with enough $ to purchase a building
About this document
Basic apparel necessities Business Plan
This document was created by Aryeh of Family fashion using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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