crafTEA cafe 1 Page Business Plan
Overview
crafTEA cafe has a clear business objective to produce eco-friendly crafts and food and drink products and services. These products and services have been developed over six months with a core focus on addressing environmental sustainability and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to stay true to our environmentally aware model while still pleasing customers. Environmental awareness is considered to be the critical activity, and while we understand that this could be at the expense of profitability, our long term objective is to build a strong following of customers who share our ecologically sustainable views.
The Customer
crafTEA cafe has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as customers want a soothing environment to relax and enjoy good food and beverages. Customers will be interested in exploring their creative ambitions while enjoying themselves in a friendly family environment. This is a critical issue for our selected target market of curious young children, artistic teenagers, adventurous twenty-year-olds, and other open minded adults.
The Value Proposition
crafTEA cafe is uniquely positioned to deliver value to curious young children, artistic teenagers, adventurous twenty-year-olds, and other open minded adults. "crafTEA cafe will Provide high quality services and goods that allow our customers to leave with smiles on their faces." In order to be deliver on this value proposition, all members of our team meet prospective new employees. Our employees are energetic and highly interested in crafTEA cafe's cause.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Eco-friendly Crafts and Food and Drink market. We consider our key competitors to be: Art Explorium, kulu kulu cake, Peace Cafe, The Tea Farm Cafe, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Art Explorium, kulu kulu cake, Peace Cafe, The Tea Farm Cafe, by Other businesses do not offer both crafts and food and beverage services. We are located in a less urbanized part of the city, therefore we can give customers a better more comfortable experience. Other businesses (other than Peace Cafe) do nit focus on being environmentally conscious.
Key Strategies
Over the next 6 months our focus will be to develop new innovative projects and services, establish a foothold in the market. This task will be undertaken in the context of our broader strategy to Open a second storefront, plan and develop a spinoff business. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell all menu items to customers (and receive feedback), Obtain 200 customers, One Year Anniversary
About this document
Eco-friendly Crafts and Food and Drink Business Plan
This document was created by Kyla of crafTEA cafe using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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