Dahl real estate 1 Page Business Plan
Overview
Dahl real estate has a clear business objective to list and sell homes in Arizona. This service has been developed over 10 years with a core focus on addressing the key customer problem and opportunities to add adittional value.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Dahl real estate has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to sell homes quicker and for top dollar. This is a critical issue for our selected target market of Phoenix metro area homeowners.
The Value Proposition
Dahl real estate is uniquely positioned to deliver value to Phoenix metro area homeowners. "Dahl real estate will virtual guaranty two things, that their clients homes will sell and that they will get more money bottom line than any other way.." In order to deliver on this value proposition, we do business completely different than all other realtors and virtually guaranties 2 things.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Phoenix realty market. We consider our key competitors to be: local area realtors and hundreds of real estate brokerages.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Thousands of realtors and hundreds of real estate brokerages. by Our specific sales training and lead generation techniques which produce successfull transactions. .
Key Strategies
Over the next 6 months our focus will be to Schedule 5 meetings per day.
Hire an assistant/recruiter. This task will be undertaken in the context of our broader strategy to List 100 homes
Hire 25 agents and full time office manager
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 200 listings 100 agents 2 fulltime managers and 1 assistant
About this document
List and sell homes Business Plan
This document was created by Derek of Dahl real estate using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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