Spotlight Magazine 1 Page Business Plan
Overview
Spotlight Magazine has a clear business objective to promote Advertising products and services. These products and services have been developed over 16 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Spotlight Magazine has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Create more customers for our advertiers. This is a critical issue for our selected target market of People consuming products and services.
The Value Proposition
Spotlight Magazine is uniquely positioned to deliver value to People consuming products and services. "Spotlight Magazine will Connecting our readership with our advertisers." In order to be deliver on this value proposition, we Our magazine is interactive with our readership adding value to those who advertise with us. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Advertising market. We consider our key competitors to be: Spotlight is uplifting, educational and interactive offering contest giveaways and our readers want to pick up one of our magazines
each month.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Spotlight is uplifting, educational and interactive offering contest giveaways and our readers want to pick up one of our magazines
each month. by We offer very affordable pricing for any budget . .
Key Strategies
Over the next 6 months our focus will be to Hire sales manager. This task will be undertaken in the context of our broader strategy to Sell more advertising . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Add more pages to the publication Expand to Merritt Island Increase payroll
About this document
Advertising Business Plan
This document was created by Bryan of Spotlight Magazine using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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