Doe a Deer 1 Page Business Plan
Overview
Doe a Deer has a clear business objective to develop, produce, promote and distribute Organic Children's Clothing products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Doe a Deer has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The lack of simple sophisticated clothing for girls. This is a critical issue for our selected target market of Discerning moms with sophisticated taste.
The Value Proposition
Doe a Deer is uniquely positioned to deliver value to Discerning moms with sophisticated taste. "Doe a Deer will Offer hard to find simple sophisticated clothing using organic materials for unique individuals." In order to be deliver on this value proposition, we Our clothing is beautiful and handcrafted and cannot be found on the current marketplace. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Organic Children's Clothing market. We consider our key competitors to be: Matilda Jane, Persnickety, Kate Quinn
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Matilda Jane, Persnickety, Kate Quinn
by Unique materials, colors and simple styling.
Key Strategies
Over the next 6 months our focus will be to Get the word out through social media by creating FB and Instagram accounts, and keep them current. Post and blog twice a week.. This task will be undertaken in the context of our broader strategy to Select and utilize a manufacturer to make the goods.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 1000 likes on fb Launch brand officially in spring 14 Sell $20000 worth if merchandise
About this document
Organic Children's Clothing Business Plan
This document was created by Mandy of Doe a Deer using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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