Diamond divas 1 Page Business Plan
Overview
Diamond divas has a clear business objective to distribute Underwear and adult toys and novelty products.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Diamond divas has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Ann summers Prices. This is a critical issue for our selected target market of Over 18s.
The Value Proposition
Ann summers Diamond divas is uniquely positioned to deliver value to Over 18s. "Diamond divas are currently offering a free toy with all parties booked in the next 3 days." To be held in the next 6 weeks , free hostess gifts and a fun girly night in
In order to deliver on this value proposition, we offer good freebies to all customers rather than pocket all the profit ourselves
Competitors
We have a number of competitors within the Underwear adult toys market. We consider our key competitors to be: Blue bella and
Primark. Our understanding of these competitors has been used to refine our strategy our value and our top Quality garments.
Key Strategies
Over the next 6 months our focus will be to Advertise in local papers
Canvass. This task will be undertaken in the context of our broader strategy to Canvass different towns and cities. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get 100 parties in 6 week line up Promote 6new managers Aim for 30k ctbv a month
About this document
Underwear adult toys Business Plan
This document was created by Jayne of Diamond divas using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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