Moorganics 1 Page Business Plan
Overview
Moorganics has a clear business objective to develop, produce, promote and distribute Organic Milkshakes To Go products and services. These products and services have been developed over one day with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Moorganics has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as using pasteurized milk to create milkshakes create a bad taste of flavours. This is a critical issue for our selected target market of Young Popular Cool Kids.
The Value Proposition
Moorganics is uniquely positioned to deliver value to Young Popular Cool Kids. "Moorganics will the best organic milkshakes in the world." In order to deliver on this value proposition, we have Dr. Milkshakes aka Sheikhey the milkshakes expert. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Organic Milkshakes To Go market. We consider our key competitors to be: Krushems, Frijj, Yazoo, Nesquik and Yop. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Krushems, Frijj, Yazoo, Nesquick and Yop by creating a winning Organic Milkshake Formula.
Key Strategies
Over the next 6 months our focus will be to Low rent shop
Or
Hire a mobile van
Or
Make the organic milkshakes at home. This task will be undertaken in the context of our broader strategy to Expand into a franchise and open new stores. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create a recipe and formula, Moorganics first milkshake sales and create brand awareness.
About this document
Organic Milkshakes To Go Business Plan
This document was created by Sheikhey of Moorganics using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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