Go Go Pepe 1 Page Business Plan
Overview
Go Go Pepe has a clear business objective to distribute Wooden toys products. These products are yet to be sources, however will have a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Go Go Pepe has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as sustainable, cool and different toys. This is a critical issue for our selected target market of upmarket parents, aunties and grandparents.
The Value Proposition
Go Go Pepe is uniquely positioned to deliver value to Upmarket parents, aunties and grandparents. "Go Go Pepe customers will be the giver of the coolest gifts without trawling the stores for hours." In order to be deliver on this value proposition, we have the best and unique toys, all in one place (with free gift wrapping). This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Wooden toys market. We consider our key competitors to be: My Wooden toys, tinypolkadots, honeybeetoys, knockonwoodtoys, ecotoys, peanutgallery, yoonique, dragonflytoys, playhivetoys, entropy, sendatoy, downthatlittlelane, samscrafts, byronbaywoodentoys, itti.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with My Wooden toys, tinypolkadots, honeybeetoys, knockonwoodtoys, ecotoys, peanutgallery, yoonique, dragonflytoys, playhivetoys, entropy, sendatoy, downthatlittlelane, samscrafts, byronbaywoodentoys, itti. by Great branding, a great website, the best unique toy collection and free gift wrapping..
Key Strategies
Over the next 6 months our focus will be to Ensure a front page hit on google. This task will be undertaken in the context of our broader strategy to source a new range of toys not yet released in Australia and obtain distribution rights. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Website goes live, 100 great products and 100 sales a week.
About this document
Wooden toys Business Plan
This document was created by Hayley of Go Go Pepe using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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