S&A 1 Page Business Plan
Overview
S&A has a clear business objective to distribute random items found in thrift stores or retail stores. This objective has been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
S&A has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer want as providing items that offer a good deal to the customer. This is a critical issue for our selected target market of online shoppers.
The Value Proposition
S&A is uniquely positioned to deliver value to online shoppers. "S&A will provide well-priced items that are less expensive than items in retail stores." In order to deliver on this value proposition, we will find great deals to purchase and resell. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the market. We consider our key competitors to be: Other sellers on ebay that find deals on items and resell products. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with other sellers on ebay that offer similar items by finding great deals that other people will want at a larger price and by selling items from subscription boxes separately.
Key Strategies
Over the next 6 months our focus will be to acquire products from thrift stores and start selling them on ebay. This task will be undertaken in the context of our broader strategy to expand by selling items from subscription boxes and other deals we find from retail stores. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 months are:
Sell 10 items
Reach $100 in profit
Obtain higher than 99% positive feedback
About this document
Random items Business Plan
This document was created by Aaron of S&A using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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