insure-restore 1 Page Business Plan
Overview
Insure-Restore has a clear business objective to provide restorations service for insurance claimants These services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Insure-Restore has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as trouble free restoration. This is a critical issue for our selected target market of insurance adjusters.
The Value Proposition
Insure-Restore is uniquely positioned to deliver value to insurance adjusters. As residential home contractors we understand the renovation process, rebuilding and the homeowners needs. Insure-restore will provide an experienced team, equipped and ready to work." In order to be deliver on this value proposition, we provide years of renovation management experience. Our fully insured team(WSIB and liability) is knowledgable and equipped. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have several competitors in the insurance restoration market. We consider our key competitors to be: Paul davis systems and
First onsite. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Paul davis systems and First On-Site by our effective team approach
Key Strategies
Over the next 6 months our focus will be to Meet with insurance adjusters. This task will be undertaken in the context of our broader strategy to Hire more team players to better service the restoration market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain 10 clients hire 2 more employees obtain disaster certification
About this document
Restorations from natural disasters Business Plan
This document was created by Anthony of insure-restore using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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