Kilogram Ltd 1 Page Business Plan
Overview
Kilogram Ltd has a clear business objective to develop and create unique interiors concepts services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities abroad.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key short term business objective is to acquire new customer while growing in profitability. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition and service process.
The Customer
Kilogram Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The lack of access to good taste and design that we believe will add value to their day to day lives. This is a critical issue for our selected target market of Investors, developers and hoteliers.
The Value Proposition
Kilogram Ltd is uniquely positioned to deliver value to Investors, developers and hoteliers. "Kilogram Ltd will will manage our clients investment and it will create design concepts to invest in the long term." In order to be deliver on this value proposition, we will deliver unique and exclusive design and the opportunity to increase their value of their investment by increasing peoples quality of life. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Creates and designs interiors concepts market. We consider our key competitors to be: Yoo and studio Ilsa. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Yoo and studio Ilsa by providing the best of our both competitors, great design, investment opportunities and great service.
Key Strategies
Over the next 6 months our focus will be to Find new projects by exploiting our contacts and data base and appointing a sales manager paid by commission . This task will be undertaken in the context of our broader strategy to Open an office abroad that it will also be a shop to sell interior products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Finding the first three projects Open office abroad and build and Do our first own project
About this document
Creates and designs interiors concepts Business Plan
This document was created by Juanfe of Kilogram Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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