Las Vegas Brewing Company 1 Page Business Plan
Overview
Las Vegas Brewing Company has a clear business objective to produce craft beer. Our beers have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Las Vegas Brewing Company has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a lack a variety of micro breweries to residents and tourists of Las Vegas. This is a critical issue for our selected target market of beer connoisseurs and foodies.
The Value Proposition
Las Vegas Brewing Company is uniquely positioned to deliver value to beer connoisseurs and foodies. "Las Vegas Brewing Company will Hand crafted beers paired with delicious, simple, foods. "In order to be deliver on this value proposition, Jonathan Mattson and the head Brewmaster come from San Diego, the micro brew capital of San Diego. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Micro Brew market. We consider our key competitor to be: Sin City Brewing Company. Our understanding of our competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sin City Brewing Company. While Sin City offers a great product, they are centered ok the Las Vegas Strip. The majority of their business is from tourists who may never return. Las Vegas Brewing Company will acquire an ideal location off the strip which will attract tourists AND residents who wish to avoid the strip completely and create RETURN customers.
Key Strategies
Over the next 6 months our focus will be to recruit a brew master and head chef. This task will be undertaken in the context of our broader strategy to launch souvenir products such as pint glasses, shorts, sweaters, etc. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Trademark the name and logo Acquire location Soft opening
About this document
Micro Brew Business Plan
This document was created by Jonathan Mattson of Las Vegas Brewing Company using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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