Sgt. Sealcoat & Asphalt Solutions 1 Page Business Plan
Overview
Sgt. Sealcoat & Asphalt Solutions has a clear business objective to produce Asphalt Sealcoating & Line Striping services. These services have been developed over several years of training all over the country with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Sgt. Sealcoat & Asphalt Solutions has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Asphalt maintenance needs.. This is a critical issue for our selected target market of Residential Asphalt Home Owners.
The Value Proposition
Sgt. Sealcoat & Asphalt Solutions is uniquely positioned to deliver value to Residential Asphalt Home Owners. "Sgt. Sealcoat & Asphalt Solutions will Getting the job done right the first time.." In order to be deliver on this value proposition, we Our service to our customers started with our service to the country. Core values of integrity, honor, and excellence is engrained into our business philosophy.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Asphalt Sealcoating & Line Striping market. We consider our key competitors to be: Xtreme Asphalt, South Jersey Sealcoat, Shamrock Paving, BM Sealcoating, and JM Paving.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Xtreme Asphalt, South Jersey Sealcoat, Shamrock Paving, BM Sealcoating, and JM Paving. by Our environmental friendly asphalt emulsion and patch filler. 2 year guarantee, and our attention to detail. .
Key Strategies
Over the next 6 months our focus will be to Launch a targeted residential marketing campaign in South Jersey.. This task will be undertaken in the context of our broader strategy to Develop a marketing campaign towards commercial parking lot sealcoating and line striping. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 100 Driveways Sealed Line striping contracts Start a paving operation
About this document
Asphalt Sealcoating & Line Striping Business Plan
This document was created by Brad of Sgt. Sealcoat & Asphalt Solutions using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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