The Minories Galleries 1 Page Business Plan
Overview
The Minories Galleries has a clear business objective to develop, produce, promote and distribute Art Gallery venue Experience products and services. These products and services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
The Minories Galleries has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for more people to know about us.. This is a critical issue for our selected target market of As wide as possible.
The Value Proposition
The Minories Galleries is uniquely positioned to deliver value to As wide as possible. "The Minories Galleries will Unique venue presenting challenging exhibitions, offering a unique shop and cafe experience, events and activities and the opportunity to hire rooms and spaces." In order to be deliver on this value proposition, we An experienced, enthusiastic and hardworking team, eager to push boundaries but offer a warm and welcoming approach. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Art Gallery venue Experience market. We consider our key competitors to be: Colchester Castle Museum
Firstsite. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Colchester Castle Museum
Firstsite by Unique management team, flexibility and being part of the Faculty of Creative Arts..
Key Strategies
Over the next 6 months our focus will be to Focus and consolidate all our activity. This task will be undertaken in the context of our broader strategy to Raise our profile nationally. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Achieve regular national press Increase gallery visitor numbers Increase overall income
About this document
Art Gallery venue Experience Business Plan
This document was created by Lee of The Minories Galleries using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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