Assortium 1 Page Business Plan
Overview
Assortium has a clear business objective to develop Cooperative business & insurance programs services. These services have been developed over 7 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Assortium has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Cost savings on commodity products, insurance & services. This is a critical issue for our selected target market of Business associations.
The Value Proposition
Assortium is uniquely positioned to deliver value to Business associations. "Assortium will Combining purchasing volume will save you 15%+ and increase non-dues revenue. In order to be deliver on this value proposition, we take the development risk and demonstrate definable value. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cooperative business & insurance programs market. We consider our key competitors to be: Group purchasing organizations and other insurance brokers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Group purchasing organizations by More personable, higher service.
Key Strategies
Over the next 6 months our focus will be to Develop a cooperative contract portfolio with four contracts. This task will be undertaken in the context of our broader strategy to Market it to prospective customers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Three major association clients, contract portfolio with 10 contracts and 5 risk groups.
About this document
Cooperative business & insurance programs Business Plan
This document was created by Kent of Assortium using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment