Auxilium Crane 1 Page Business Plan
Overview
Auxilium Crane Services has a clear business objective to develop, produce, promote and distribute Crane & Rigging Site Services. These services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new crane service. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Auxilium Crane has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as lacking available equipment. This is a critical issue for our selected target market of existing Oil & Gas Industry Customers.
The Value Proposition
Auxilium Crane is uniquely positioned to deliver value to existing Oil & Gas Industry Customers. "Auxilium Crane will Provide crane and rigging services focused on oil & gas field services." In order to be deliver on this value proposition, we Raising the bar and redefining the crane service industry by offering the newest technology, unparalleled service, quality, efficiency, and professionalism; all this with one goal in mind, our customers' long term success by minimizing downtime and interventions and increasing the value, time savings and production revenue into our customer's job sites.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Crane & Rigging Site Services market. We consider our key competitors to be:
Allegiance Crane & Equipment
Alamo Crane & Rigging
TNT Crane & Rigging
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Allegiance Crane & Equipment, Alamo Crane & Rigging and TNT Crane & Rigging by our experience, Auxilium Crane Services places high value on our team members and their 10-40 plus years of experience, allowing shorter reaction times through experience driven decisions, therefore optimizing job quality.
Key Strategies
Over the next 6 months our focus will be to provide existing customer base a new resource for crane services. This task will be undertaken in the context of our broader strategy to start up with four 110-120 ton class mobile cranes and rapidly grow the fleet as needed. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Achieve 100% utilization within first month. Obtain exclusive contracts with key customers. Own 8 - 10 new cranes in 12 months
About this document
Crane & Rigging Site Services Business Plan
This document was created by Randall of Auxilium Crane using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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