Able Autos 1 Page Business Plan
Overview
Able Autos has a clear business objective to develop Mobile mechanics services. These services have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Able Autos has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Broken cars. This is a critical issue for our selected target market of Working class.
The Value Proposition
Able Autos is uniquely positioned to deliver value to Working class. "Able Autos will Provide roadside car maintenance when it's convenient." In order to be deliver on this value proposition, we Minimum overheads means I can pass on the savings to customer providing a cheaper service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mobile mechanics market. We consider our key competitors to be: Hart garage . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hart garage by Cheaper more convenient service, more reliable .
Key Strategies
Over the next 6 months our focus will be to Advertise and allow the business to flourish.This task will be undertaken in the context of our broader strategy to Increase profit. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Turn a profit Obtain 100 customers Have an employee
About this document
Mobile mechanics Business Plan
This document was created by Steve of Able Autos using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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