MarcusAlan Photography 1 Page Business Plan
Overview
MarcusAlan Photography has a clear business objective to develop, produce, promote and distribute Wedding, event and portrait photography products and services. These products and services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
MarcusAlan Photography has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Good customer service and ground breaking products with good turn around time. This is a critical issue for our selected target market of Middle class families.
The Value Proposition
MarcusAlan Photography is uniquely positioned to deliver value to Middle class families. At "MarcusAlan Photography, we will use our talent in conjunction with your vision to create art.." In order to be deliver on this value proposition, we offer a unique affordable book as well as other products. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Wedding, event, portrait photography market. We consider our key competitors to be: Fox portrait studios
Kaiser photography
Lifetouch studios. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Fox portrait studios
Kaiser photography
Lifetouch studios by My ability to go on location.
Key Strategies
Over the next 6 months our focus will be to Form a team of people with a unique set of skills that can work as a team. This task will be undertaken in the context of our broader strategy to Venture into a wider demographic. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get a school contract for sports Get a school contract for all of their photography needs Get 5 school contracts for all of their photography needs
About this document
Wedding, event, portrait photography Business Plan
This document was created by Marcus of MarcusAlan Photography using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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