Barbershop 1 Page Business Plan
Overview
Davis Barbering Services has a clear business objective to deliver quality barbering services and grooming products. These products and services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to retain current customers and acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Davis Barbering Services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as consistent quality haircut and shave. This is a critical issue for our selected target market of our community.
The Value Proposition
Davis Barbering Services is uniquely positioned to deliver value to our community. "Our barbershop will provide a quality haircut consistently and top line products for grooming management." In order to be deliver on this value proposition, we are licensed barber and certified "master in the art of shaving". This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the grooming products market. We consider our key competitors to be: Crawford's Barbershop. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Crawford's Barbershop by current techniques, continuing education from the owner to ensure top skill in the barbershop.
Key Strategies
Over the next 6 months our focus will be to purchase "Gentlemen's Choice Barbershop". This task will be undertaken in the context of our broader strategy to offer new services/ new product lines, and new skills. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Successfully assimilate current clientele while growing new clientele. The step to employ a second barber will progress this strategy.
About this document
grooming products Business Plan
This document was created by Thomas of Barbershop using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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